Found some new information today about Century 21′s effort to make use of every resource possible to market homes in these unusual times, including the use of YouTube. To read the full story click here.
RISMEDIA, March 13, 2008-Century 21 Real Estate LLC launched a branded Channel on YouTube, one of the leading online video communities, that is dedicated to helping people showcase and search for real estate around the world. Aimed at sellers, buyers and enthusiasts, the Channel will provide the opportunity for customers and agents to create and submit user-generated content. In addition, to officially launch the branded channel on YouTube, the CENTURY 21 System will hold a national consumer-generated video contest.
“The CENTURY 21 System understands that in order to serve our clients and meet the demands of today’s market, we must lead the industry with the most current home buying and selling platforms,” said Robert Schwartz , vice president of national marketing for Century 21 Real Estate LLC. “During the next year we will continue to build on this momentum with additional Web-based innovations to help our agents and our clients navigate the world of real estate in a digital era.”
Instead of the traditional photographs, virtual tours and videos on today’s real estate sites, videos uploaded by agents and sellers on YouTube will have a personal touch that can help a prospective buyer better decide which homes may be right for their needs. A video voiceover can highlight areas of interest in the home, as well as showcase recent home upgrades or renovations to the potential buyers.
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Tagged buyers, Century 21, marketing, sellers, YouTube